Client: Native Instruments
Creative Director: Alastair Oloo
Design: Marc Jakubowski
Motion: Roy Hamilton-Sturdy
Sound design & music: Alex Holmes
Producer/Director: Zack Ferriday
DOP/Editor: Robin Thomson
1st AC: Mark Nickels
Gaffer: Robert Sampławski
Stills: Raul Suciu
Production Assistants: Alice Lambert, Pia Detjen
Campaign concept and production, including direction and production for an online ad spot shot in Berlin.
Traktor Pro 4 was NI's biggest DJ software release in five years, for a diverse market ranging from bedroom DJs to big-name artists. The campaign's visuals, design, and execution are designed to be relatable, cement the software's underdog status as means of doing things differently as a DJ, and we reworkable/re-edited over the product's lifespan.
Traktor Pro 4